How a Web Revamp Elevated a Crowdfunding Platform Above Competitors - Innovation Partner - IoT, FinTech, Mobile Apps & Software Development, Cloud Engineering

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How a web Applicationrevamp HELPED A

CROWDFUNDING PLATFORM

STAND OUT AMONGST COMPETITORS

How a web Application revamp

helped a crowdfunding platform

stand out amongst competitors

How a web Application revamp

helped a crowdfunding platform

stand out amongst competitors

Introduction

This Australian crowdfunding platform is renown for its unique approach that merges venture capital with equity crowdfunding. The business also extends mentorship, guidance, and access to its extensive networks, fostering the growth and success of the ventures it supports.

When the business needed to go through a revamp of its web application to stand out amongst competitors, iTelaSoft stepped in to help.

Competition and brand awareness were key challenges

This client had identified several opportunities for success in the market, but for that it needed to upgrade its web application to improve brand awareness, build its audience, and deliver an exceptional user experience.

iTelaSoft collaborated with this client, having with three major goals for this project:

Finding the niche in the crowded space

the client was competing against wellestablished platforms that already had large user bases and strong brand presense, with a need to come up with innovative strategies to differentiate against other platforms

Fill knowledge gaps

at the time of the project, Australian investors and businesses didn’t know much about equity crowdfunding or how it can be used for greater results. The business needed to provide education that promoted the benefits of crowdfunding, as well as make it accessible and improve its own brand awareness.

Meet strict industry regulations

Australia's financial industry is highly-regulated, with strict rules for data protection and user verification. The business needed to invest in robust authentication technologies, streamline verification processes, and stay updated on regulatory changes to promptly implement necessary changes and improvements.

The client recognised that all of these challenges could be addressed with a revamped web application and reached out to iTelaSoft for expert support and guidance.

Upgrade that prioritised user experience and security

The collaboration between iTelaSoft and the crowdfunding business aimed to address the evolving needs of its diverse user base, comprising of both investors seeking lucrative opportunities and businesses seeking funding avenues.

Standing out amongst the competition

iTelaSoft's technical consultancy team played a pivotal role in ensuring the successful implementation of the revamped platform. This enabled the client to leverage innovative technologies and methodologies that were previously inaccessible, opening new avenues for growth and innovation.

Educating its target market

iTelaSoft's team implemented features that streamlined the investment process, such as intuitive investment wizards and comprehensive educational resources. These enhancements not only simplify the user journey, but also serve to educate and inform potential investors and businesses about the intricacies of equity crowdfunding.

Protecting customers

In addition to enhancing the user experience, iTelaSoft prioritised the security and compliance aspects of the platform. By integrating industry-leading verification solutions, the client can now ensure robust user and company verification processes. This not only expedites the onboarding process, but also enhances security measures and ensures compliance with regulatory standards.

Branding & Marketing Material

Establish a cohesive brand, create unique visuals and craft compelling marketing assets that will boost your corporate identity and take your product or service to the next level.

Current methods proved inadequate to handle Oxygen’s expanding client bases and threatened its market position. It became imperative to streamline the processes before the business lost its competitive advantage and growth opportunities.

Improvements that led to significant customer success

iTelaSoft's support and expertise has yielded significant enhancements to the client's web application, resulting in a markedly improved user experience.

The collaboration with iTelaSoft has allowed the crowdfunding business to:

Create a seamless and intuitive interface that facilitates effortless navigation and engagement, with a 20% acceleration in user onboarding times.

Create success for its platform customers, with one user achieving a substantial investment of $1.5 million in the first round.

Retain key audiences amidst the fiercely competitive crowdfunding landscape.

Fortify its security measures and deliver a frictionless experience, with an impressive 99% accuracy rate in ID verification.

Retain key audiences amidst the fiercely competitive crowdfunding landscape.

Fortify its security measures and deliver a frictionless experience, with an impressive 99% accuracy rate in ID verification.

It’s clear that iTelaSoft's expertise in software development and user experience optimisation proved invaluable throughout the project's lifecycle, ensuring continued success for this client.

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